Groovy Goods is a friendly hippie community.

More than just a store. Welcome to the tribe.

Everything for the Hippie at Heart!


Everything for the hippie lifestyle. Supporting local artisans & music. Giving back to our community.


Keeping the legacy alive. Groovy Goods is honored to continue what Daydreams started more than 20 years ago.

Groovy Goods is a new name on a store location that has a long and successful history of supporting the hippie lifestyle in central Iowa. And the connections go even deeper. The owners of Daydreams, Kathy and Jerry, and the owner of Groovy Goods, Elaine, enjoyed a close friendship for many years. Kathy and Elaine met at Iowa State University in 1977, and were BFFs for more than 39 years before Kathy passed unexpectedly in December 2016. Elaine and Jerry became friends when he and Kathy got together in the early 1990s, until his death in early 2015.

The first Groovy Goods in Texas was inspired by Elaine’s experiences while visiting Daydreams, and was founded under the tutelage of Kathy and Jerry. When Kathy passed away, leaving Daydreams without a future, Elaine couldn’t let the store die, too. Legal issues prevented her from keeping the Daydreams name and the next logical choice was to rebrand it as Groovy Goods.

The name has changed but the spirit of the store and everything it stands for has not. Kathy and Jerry’s dream lives on here, in the store and in you, the people of central Iowa, who made it all possible.

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